Clear Channel
 
PROJECT: Syracuse City School District Image Campaign
The Syracuse City School District provides a wonderfully diverse learning environment for more than 21,000 students in grades K-12. Yet, the SCSD was disproportionately recognized by the media for its few problems, rather than its many achievements.

In 2006, a team of eleven SCSD students worked with Clear Channel Producers, Designers, and Copywriters to create a comprehensive marketing campaign confronting misperceptions and highlighting the numerous positives. Now entering its fourth year, the campaign and its mission, continues to grow. Its effect on city residents, and the greater community, has been significant.
SCSD Phase 1 SCSD Phase 2 SCSD Phase 3
Phase 1
Radio Spots
soundDiversity Advantage
soundReady for the World
Phase 2
Radio Spots
soundWe Are Dedicated
soundWe Are Driven
Phase 3
Radio Spots
soundCongressman Dan Maffei
soundFrom Here to Anywhere
soundThom Filicia
 

PROJECT: We Begin Again
The Onondaga County Re-Entry Task Force came to Clear Channel with a problem. Every year, thousands of men and women earn their release from prison. Studies show that fulltime employment is one of the most important factors in preventing a repeat visit. Yet, it’s a struggle to find employers willing to give them a chance.

In response, Clear Channel created “We Begin Again”; an emotionally charged radio/internet/video/print campaign. We’re asking employers (and the general public) to look beyond a person’s criminal history and consider the second chance opportunities they’ve been afforded in their own lives. Don’t we all deserve the chance to begin again?

Radio Spots
soundWe Begin Again

 NEDA

 
NEDA

PROJECT: National Eating Disorders Association
The National Eating Disorders Association (NEDA) partnered with Clear Channel Radio to launch a high-profile PSA campaign featuring top Hollywood celebrities including Paula Abdul, Wynonna Judd, Sara Evans, Scarlett Pomers and Emme.  

The national PSA campaign, which aired on Clear Channel Radio Stations across the country beginning in October of 2006, was intended to raise public awareness about eating disorders and how to get help if a listener believes that they, or a friend, may have a problem.  

Clear Channel Radio in Syracuse, wrote and produced the campaign. 

Radio Spots
soundPaula Abdul
soundSara Evans
soundWynonna Judd

 

Clear Channel Communications Syracuse • 315.472.9797